Season two incoming

WeCreate

A podcast from Geelong about the real mechanics of creative business. Ben Cook and Jobe Neal talk to the people doing the work about what actually moves the needle, with none of the gatekeeping.

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Tuesday 1 December 2026, 6am AEDT

Catch up on the back catalogue

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About the show

No gatekeeping. Just how creative work actually gets made.

A podcast from Geelong about the real mechanics of creative business. Ben Cook and Jobe Neal talk to the people doing the work about what actually moves the needle, with none of the gatekeeping.

The name is a play on ReCreate, the agency the two of us run out of Geelong, and on the obvious thing about creative work: nobody does it alone. 23 episodes in, the format has not really changed. Sit down with someone who is actually doing the work, and ask the questions most people are too polite to ask.

No gatekeeping, no pretending it is easier than it is, and no pretending we have it all worked out either.

The hosts

Co-owner, ReCreate and Geelong Photo Studio

Ben Cook

Spends his week somewhere between a camera and a spreadsheet, which is roughly the point of the show.

Co-owner, ReCreate and Geelong Photo Studio

Jobe Neal

Operator and strategist. The one who asks the question everybody else was too polite to ask, usually about money.