Season two incoming

WeCreate

A podcast from Geelong about the real mechanics of creative business. Ben Cook and Jobe Neal talk to the people doing the work about what actually moves the needle, with none of the gatekeeping.

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Tuesday 1 December 2026, 6am AEDT

Catch up on the back catalogue

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EP 217 April 202630m

Become the Go-To Person in Your Network

After a bit of a break, we’re back—and diving straight into a big one:

Personal brand vs business brand… which actually matters more?

We talk about why your name is your biggest asset, how trust is built in today’s market, and why showing up (even when it’s uncomfortable) can completely change your trajectory.

Plus: Becoming the “go-to” person in your network Why people buy you, not just your service Avoiding the common traps creatives fall into when positioning themselves

If you’re building something—this is the conversation you need to hear.

Think you should be on WeCreate? Put your hand up.