Season two incoming

WeCreate

A podcast from Geelong about the real mechanics of creative business. Ben Cook and Jobe Neal talk to the people doing the work about what actually moves the needle, with none of the gatekeeping.

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Tuesday 1 December 2026, 6am AEDT

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EP 1112 May 20251h 7m

Is Being a Creator Really That Hard? The Truth Behind the Grind

In this episode, we dive into the world of modern content creation—what it really takes to stay relevant, go viral, and build a business around your personal brand. W

e talk about the difference between something being challenging versus hard, the myth that being a creator is “easy,” and how some have turned 15 minutes of fame into full-time careers. Plus, we explore the smarter (and often more sustainable) path of being a creator within someone else’s business—and why that might be the real win-win.

Tune in, this is one you won't wanna miss 🎧

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