Season two incoming

WeCreate

A podcast from Geelong about the real mechanics of creative business. Ben Cook and Jobe Neal talk to the people doing the work about what actually moves the needle, with none of the gatekeeping.

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Tuesday 1 December 2026, 6am AEDT

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EP 1813 November 202534m

The Secret To Making Money In 2025!

Is Freelancing Dead? The Truth About AI, Creative Work and the Future of Freelancers

In this episode, we explore one of the biggest questions in today’s creative industry: is freelancing really dying, or are we entering a new era for independent creatives?

With AI making content creation and marketing easier than ever, some people say freelancing is becoming too competitive and hard to sustain. Others believe it’s now the best time in history to start and grow a freelance career, as long as you can adapt and stay ahead of the curve.

We unpack how AI is reshaping creative work, why coaching and implementation may be more valuable than doing the work itself, and how expectations from clients are changing. We also talk about burnout, business management, lifestyle choices and the real difference between freelancing for freedom versus building something bigger.

If you’re a creative, freelancer or small business owner trying to navigate the changes that AI and automation are bringing, this episode will give you practical insight into how to build a sustainable career in 2025 and beyond.

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