Season two incoming

WeCreate

A podcast from Geelong about the real mechanics of creative business. Ben Cook and Jobe Neal talk to the people doing the work about what actually moves the needle, with none of the gatekeeping.

00Days
00Hrs
00Min
00Sec

Tuesday 1 December 2026, 6am AEDT

Catch up on the back catalogue

Preview link for Ben and Jobe. Remove before launch by setting bypassEnabled to false in src/content/site.ts.

← All episodes
EP 1618 September 202543m

What Being Creative REALLY Looks Like (It’s Not What You Think)

Being creative isn’t just about making cool stuff — it’s also about dealing with all the other things that come with it. In this episode, we chat about what the creative process really looks like: why admin and business often take up more time than you’d expect, how procrastination can turn small tasks into monsters, and why having the right team (or the right prep) makes everything so much easier.

It’s a real look at the ups and downs of creating — and how to spend less time bogged down and more time actually doing the work you love.

👉 What part of the creative process eats up most of your time — the fun stuff or the admin grind?

Drop your thoughts in the comments, and don’t forget to Like and Subscribe for more real conversations like this.

Think you should be on WeCreate? Put your hand up.